ITIG TechCorner Nov 4, 2002
ITIG ACRL/NEC Information Technology Interest Group Homepage
ACRL/NEC Home | ITIG Home | ITIG Officers | Join ITIG | ITIG-L
TechCorner | Annual Reports | Meeting Minutes | Programs


ITIG Tech Corner Report on:

"Virtual Reference, Practical and Technical Aspects of Providing This Service"
-Presenters-
Susan McMullen, & Janice Schuster , Sarah Tudesco & Linda Zieper and Heather MacFarlane

Questions and Discussion

College of the Holy Cross,
Worcester, MA 01610
by Melissa Behney, Connecticut College

View the program agenda. [HTML]

November 4, 2002


HELIN Consortium of Rhode Island Academic Library
Presented by:  Susan McMullen, Information Resources/Reference Librarian, Roger Williams University and Janice Schuster, Coordinator of Reference Services/Reference Librarian, Providence College

The HELIN consortium recognized the need for providing virtual reference. The growing use of technology combined with the number of distance education, commuter, and evening students has created an unmet need. The history of collaboration between the HELIN reference librarians, including their monthly reference committee meetings, provided an excellent opportunity to work on this project. Seven members of the Reference/Public Access Committee (RefPAC), including Janice Schuster and Susan McMullen, formed the Virtual Reference Service Subcommittee.

The subcommittee's first concern was how to proceed. HELIN consists of eight institutions with different staffing models, resources, and clientele. The subcommittee surveyed library staffs at each institution and developed a preliminary proposal for a HELIN Virtual Reference Service in October 2001 and revised it in May 2002 after input from the library directors of the HELIN libraries. They invited LSSI and Convey for demonstrations and selected LSSI as the vendor. They chose LSSI because the software could be adapted to meet the needs of the various libraries, and it offered co-browsing capability, customer support and training. The software resides at LSSI allowing the librarians to log in from anywhere.

Initially they planned to offer the service from 6 p.m. until midnight Monday through Friday. Staffing would be based on availability with all eight institutions participating at some level, though not necessarily for the same number of hours per week. After meeting to discuss scheduling, the group was able to pool hours and devise a schedule to offer coverage from 3 p.m. until 10 p.m. Sunday through Thursday. Thirty-six librarians from eight institutions participate with each institution covering one to eight hours per week broken into one to two hour shifts. Each institution also has its own Virtual Reference Administrator.

The initial vendor fee included money for software set up and training for 24 librarians. The Virtual Reference Administrators offered additional training for approximately 10 additional staff members. The training consisted of basic and Internet toolkits as well as using co-browsing and escorting. The subcommittee also needed two to three weeks lead time to create implementation forms for librarian logins and to design a web site with a login form for patrons. They went live with the service in September 2002.

When using the LSSI software, the librarian must use Internet Explorer. The patron can use almost any web browser. The group decided not to authenticate patrons but to ask for an e-mail address and phone number, their institutional affiliation, and status (graduate or undergraduate). Initial problems included: proxy for databases not working, librarians being logged out, slow connections resulting in losing as many patrons as they were able to help in the first month, the survey not being loaded promptly, and a need for customer support. In September, 50% of calls were lost. In October, 33% of calls were lost. The administrators are not certain if this is attributable to software issues or patron wait time.

The preliminary Patron Satisfaction Survey results (17 respondents) indicate:
94% are library users
94% hours of service met their needs
88% HELIN Live Reference Service provided a needed service
88% the service made them more aware of library resources
88% did not experience technical difficulties
24% prefer to ask in person, by telephone or e-mail
100% would use the service again

Future - with only two months of data, it is too early to make any determinations. There are system glitches to overcome including the lost calls and proxy issues. There is also a need for quality control within the consortium as well as a need for more marketing. Johnson and Wales has done the most marketing and has been the biggest user of the service.

View Susan McMullen & Janice Shuster's MS Powerpoint presentation: AskHELIN – Virtual Reference Pilot Project


University of Massachusetts Project
Presented by:  Sarah Tudesco, Systems and Digital Services Librarian, University of Massachusetts Boston & Linda Zieper, Information Services Librarian, University of Massachusetts Dartmouth

The UMass 2000 Digital Library Initiative included the five UMass campuses: Amherst, Boston, Dartmouth, Lowell, and Worcester. The first meeting was held in August 2000. Impediments to creating a virtual reference service were identified as lack of experience with virtual reference, limited experience with cooperative projects among the campuses, a budget that limited the product choices, and a limited set of common reference resources. Beyond the basic databases and a few netLibrary titles, the five campuses do not share a lot of common resources. In addition, four of the campuses use Endeavor as their library system, but Amherst does not.

In January 2001, the group selected Live Person as their vendor. The selection was based on cost, simplicity, popularity, track record, and free tech support. Some libraries, including those at Cornell and Carnegie Mellon, had been using Live Person for about a year. The librarians at UMass purchased notebook computers to download the software on and self-trained. They note that free tech support is not always ideal. When librarians are not available, questions may be submitted via e-mail.

Software features:

  • invitation to chat
  • no patron download required
  • allows for multiple chat sessions
  • offers canned responses
  • ability to push pages
  • transcript archives

    Software limitations:

  • no co-browsing or escorting
  • no voice over IP
  • no reports (the executive version of Live Person does offer reports)
  • push page feature works best with Internet Explorer

    Planning assumptions:

  • questions a lot like those asked in person
  • need for shared licensed databases (about 20% of questions are database related)
  • need for librarian access to other campuses' licensed databases
  • need detailed knowledge of other campuses' collections, policies, and practices
  • need to share the staffing load equitably and allow for substitute coverage
  • limited staffing equates to limited hours
  • initial phase of an ongoing cooperative project

    Results:

  • About 35% of the questions have been about local issues such as how to renew a book.
  • There have been many technical problems, accessing databases has been particularly problematic.
  • The service has not been heavily used.
  • Each library staffed the service differently.
  • The proposal to secure UMass funding was denied.
  • Traded five accounts for one account with five seats.
  • Appointed one project manager and systems manager to handle statistics and transcripts.
  • Online reference needs to be conducted from offices, not from the Reference Desk.
  • The service was not provided during off hours.
  • The Amherst and Boston campuses will be continuing their virtual reference service as part of the Boston Library Consortium 24/7 project.

    The cooperative service will continue through the end of this semester. The remaining UMass campuses may or may not continue the service. Lowell is planning to continue as a single site operation.

    Technical issues: Sharing the service proved more difficult than first thought. The project began with five Live Person accounts with one seat per account. The account number was embedded in the link. Since the schedule of coverage rotated among the libraries, this was difficult to script. A change was made to create one account with five seats, which allowed multiple librarians to monitor the service, and eliminated the need for trying to script the rotating schedule. As a result of this change, monitoring meant always having to monitor all five campuses.


    ReferenceNOW!
    Presented by:  Heather MacFarlane, 24/7 Reference Librarian, Wesleyan University

    ReferenceNOW! Is a grant funded pilot project initiated at Wesleyan University during the summer of 2001 using e-Gain software. Connecticut College, Smith College, Wellesley College, and Vassar College are now participating. After conducting a faculty and student survey, Wesleyan University library administrators recognized the need for extended service hours. In addition to the undergraduate and graduate students on campus, the libraries also support a graduate liberal studies program with commuting students and undergraduates who are studying abroad or are away from campus during school breaks. Sixty percent of the Wesleyan's e-resources are being accessed from outside the physical libraries, and there is a lot of use when library staff is not on duty.

    The grant provided funding to hire 1.5 FTE librarians to staff the service beyond the normal reference desk schedule. A consortium of five institutions formed to share the service. The librarians hired through the grant went each of the schools to train and learn about their local resources. Each institution covers its own queue during the day and the consortium staff picks up questions from 6 p.m. to 2 a.m. Monday through Thursday and provides some additional weekend coverage. Statistically, the initial phase of the pilot showed that there was not sufficient need for the service after 2 a.m.

    Chat is slower than talk, so it often takes 15 - 20 minutes to answer a question. The librarians expected to go into the databases more than they do. They try to use the virtual reference service as a vehicle to get students into the library. Frequently, referrals are made to an in-house subject specialist for a personal research session. Built-in features of the software allow for follow-up via e-mail or telephone as well as the ability to transfer calls.

    They've been able to add approximately one school per semester. Currently, they are studying the long-term impact of this new type of reference service and trying to calculate demand. The number of minutes per question is tracked to calculate the cost per question. Link placement is crucial in making the service visible. Marketing has consisted of articles in the library newsletter and school newspaper at Wesleyan. Approximately 88% of the questions are local. There hasn't been a concerted effort to evaluate the transcripts, but the service has provided a way to establish contact with students and get them into the library. The pilot has also created a foundation for creating a local knowledge base of FAQs.

    Statistics show that 2 p.m. to 5 p.m. is the most popular time of the day. The other busy period is from 10:30 p.m. until midnight. There are very few, if any, questions on Friday and Saturday. The volume of questions increases around midterms and finals. The system does not offer a way to monitor clicks, so there is no way to track after-hours attempts to use the service. An e-mail option is available from the Live Help page when the service is closed.

    View Heather MacFarlane's MS Powerpoint presentation: Live Reference Services over the web: a college library consortium approach


    Questions and Discussion

    Comment on Live Reference

  • UMass Boston: The immediacy and anonymity of chat and the students' comfort with that technology brings in students who might not approach the reference desk.

    What happens when the service is closed?

  • HELIN: A closed screen appears with an option for e-mail reference to the local institution and a list of phone numbers for the users' home institution.

    Will paraprofessionals staff the virtual reference service?

  • HELIN: No, the paraprofessional staff doesn't have the breadth of experience or the knowledge of the collections and policies of the other institutions. Initially, the proposal called for hiring a librarian to provide additional coverage for the service but that had to be removed.
  • UMass Boston: Librarians volunteer to man the service. A paraprofessional who has manned the reference desk does cover the service. Boston Library Consortium is also planning to permit paraprofessionals to cover.

    On average, how many questions do you receive per hour?

  • HELIN: Typically, one to two questions over two to three hours. Johnson and Wales has developed a radio spot for the campus station to advertise the service. More links also equal more traffic.

    How are you addressing privacy issues?

  • HELIN: There is a disclaimer on the site about privacy. Personal information is stripped on a regular basis. We want to retain patron contact information for follow up but may change to an anonymous user approach.

    How are you able to handle difficult questions from other campuses?

  • HELIN: Our consortial reference meetings facilitated our ability to do consortial virtual reference. The history of cooperation, knowledge of specialists on other campuses, and the use of subject specialists for referrals have been instrumental in making the service successful.
  • UMass Boston: Questions tend to be more generic such as how to cite a journal article. There has been some concern among staff that the transcripts will be used to evaluate librarians. Thus far, that has not happened.

     

    Report by:
    Melissa Behney
    Executive Assistant to the Vice President and Research & Instruction Librarian
    Connecticut College
    New london, CT
    mabeh@conncoll.edu

    Comments Welcome!




    © Copyright 1999-2003, ITIG ACRL/NEC Information Technology Interest Group. All Rights Reserved.
    Website currently maintained by ITIG Webmaster, Olga Verbeek
    ITIG URL: http://www.acrlnec.org/sigs/itig/
    Last updated: Friday April 4, 2003.
    ACRL/NEC Home
    ACRL/NEC Newsletter
    Join ACRL/NEC
    ACRL Home